In the case of Facebook real estate ads, the first layer of targeting must be location-based. Facebook allows you to segment with the same precision as people who live in a particular zip code. You can then add demographic filters such as age, income, etc. to target your ads to people who can afford to buy a house.
Facebook has more than 2.9 billion monthly active users, and a large number of users are real estate consumers. Therefore, Facebook marketing is profitable for real estate companies. You can reach real estate audiences and promote your services and products with Facebook ads. Interests are very important for targeting audiences in Facebook ads.
But Facebook only offers 25 interests, which means you'll most likely choose the same interest as other competitors, and those exhausted interests can lead to a bad ROI. Most people interested in real estate are between 25 and 34 years old. And other age groups, such as those between 35 and 44, also have a certain proportion. Women account for 50.5 per cent and men for 49.5 per cent.
The majority of people are engaged and represent a large proportion, around 48.9%. Thus, we can know that Americans aged 25 and 34 and who work in administrative, management or sales services may intend to buy a house through real estate advertising on Facebook. You can also find other interests related to the real estate sector with AdTargeting. Here's a massive related interest based on real user behavior and preferences, which can help you target more real estate audiences.
This is the main reason why pre-advertising preparation is crucial. To optimize your real estate ad on Facebook, you must follow a high-conversion strategy that includes Facebook Pixel. In today's article, I'll list the ways in which Facebook ads can improve the overall traffic of your real estate websites and how you can benefit from it. In the past, real estate agents relied on establishing contacts in the city, posting information on the supermarket bulletin board and, perhaps, even going door to door to share a friendly smile and hand out an eye-catching brochure.
Real estate marketing on Facebook, unlike other traditional marketing methods, such as television ads, billboards, newspapers and radio, helps you reach customers wherever they are. If you want to run Facebook ads cheaply, you must target the real estate audience precisely based on their interests, location and behavior. It is a real estate marketing strategy on Facebook with long-term brand awareness where the main objective is to create a market presence for your business. Due to the high volatility of the market and the frequent cases of advertising expenses that arise out of hand, you should be very careful with your real estate marketing on Facebook.
To get the most out of Facebook marketing for your real estate agency, you should sync your leads directly with your CRM instead of manually uploading them to Facebook. Facebook is also inherently visual (just like the real estate industry) and offers extremely detailed segmentation options that allow you to reach the exact market you want, from first-time homebuyers who just got married to wealthy retirees on the coast. In addition to the information above, you can also view the announcements published by Bayleys Real Estate over the past year. Since the audience here refers to the masses of people you're targeting for your real estate ad, this step can be considered one of the most important steps.
This can be a contact list of people on your mailing list, people who have done business with your real estate agency, or recent visitors to your website. Boston Proper Real Estate does a wonderful job on this by providing a very detailed description of all its properties. The third type of Facebook custom audience that you can create for your real estate marketing on Facebook is to create custom audiences on Facebook that help create brand awareness for your real estate agency. .