As a newly licensed agent, you probably don't have much of a contact base to start with. Knowing where to start looking for real estate opportunities for new agents can be overwhelming, and there are many different tips on how effective different strategies are. Check out our suggestions below for 20 ideas to help you start generating valuable leads. Below are 20 ideas to help you with “Step 2” above.
Get involved in the local community. Try to meet with local businesses, contractors and repairers in the area. Take part in all of the city's popular events and consider setting up a booth if that helps you network. The goal is to build a referral network of people who can help generate new potential customers.
Find out what the locals like and keep it handy or talk about it during the open days. Kaylee specializes in real estate, B2B and SaaS companies. You can find his experience in sales and real estate content in Fit Small Business. These are the 15 best free and paid real estate lead generation techniques to incorporate into your real estate business to ensure growth and success.
An open day is an in-person audition in front of potential new clients, one of the few opportunities for you to meet someone face-to-face and have the opportunity to become their exclusive real estate agent. If you're not sure how to get started, check out our more comprehensive article on how to organize an open house. An agent's recommendation occurs when you connect another agent in a different market with one of your connections. When you send a recommendation to another agent and they close a deal, you can expect to be paid a percentage of that commission, usually between 25 and 45%.
If you receive a referral, the same rules apply and you'll pay a percentage to the referring agent. You can establish connections on your own or use a referral service. For example, you can use a referral service such as Fast Expert, which connects active potential clients with real estate agents. Fast Expert allows you to choose potential customers or sellers and filter potential customers by zip code.
Agents only pay if the prospect results in a successful closure, and a 25% referral fee only applies in these cases. According to the company, there is no setup fee, monthly fee, or initial costs. Kaylee Strozyk is a regular contributor to Fit Small Business, specializing in real estate. She is a freelance SEO writer for real estate, B2B and SaaS companies.
Networking can be a fun way to generate leads in real estate, and it's especially effective because it goes hand in hand with creating your SOI. Chambers of commerce in many cities will organize informational and networking conferences for real estate professionals in the area. Sean Moudry, a close collaborator and real estate coach, has developed a unique system that evaluates agents to determine their personality type using a variation of the Myers-Briggs test to help them find the perfect real estate lead generation strategy for them. REDX is a real estate prospecting platform designed to connect agents with qualified leads, such as those with expired leads or before foreclosure.
When presented this way, it seems fairly easy to follow, but it's no secret that generating real estate opportunities for new agents is the hardest part of the process. Chances are, some of your contacts have their own contacts that might need a real estate agent and you can start creating some contacts from there. Since most of your fellow agents will be heading for the hills during the holidays, staying in the office can mean easy generation of real estate leads. Expired ads still exist, even in a low-inventory market, and it's a great opportunity for new real estate agents to get wet.
By sending postcards consistently, you give yourself an excellent chance to succeed as a real estate agent. The recognition it gains from agriculture helps facilitate the generation of real estate leads for both buyers and sellers. That would mean a lot more business for you, so this is a great way to get real estate leads for new agents. Staying flexible with lead generation strategies can help ensure that real estate agents attract the highest quality leads and can help to enter markets that would otherwise seem impossible from abroad.
Despite the advantages of having a real estate agent, there are still many homeowners who decide that they should do it themselves. Trust is an important factor in generating leads in real estate, and people who already know you and trust you are often the first transactions a new real estate agent makes. Workflows (a Realvolve feature and some other real estate CRMs) allow you to automate your process and set reminders so nothing goes unnoticed. Real estate lead generation companies combine advertising and lead promotion technology and highly trained professionals to generate leads from buyers and sellers for real estate agents, teams and brokerage firms.