Marketing tips for Facebook pages Update your cover photo frequently. Use the cover photo to highlight the homes you have for sale. The goal of your real estate Facebook page should be “Give to receive”. You want to give 3 things to your audience before asking for something in return.
Keep this principle in mind and you will be a great success. For example, post 3 articles that actually help people buy or sell. Successful real estate agents have mastered the art of attracting qualified leads and turning them into clients. If you're in the real estate world, you know very well that there are peak months when people come out of hibernation with cash in their pockets ready to buy.
In the past, real estate agents relied on establishing contacts in the city, posting information on the supermarket bulletin board and, perhaps, even going door to door to share a friendly smile and hand out an eye-catching brochure. In the past, agents relied on traditional real estate marketing strategies, such as sending prospecting letters, radio and television commercials, organizing open days, or going door to door handing out flyers. While you shouldn't completely omit information about announcements or open houses (this helps people know what type of house you specialize in, for example), there are plenty of other options to make real estate marketing content on Facebook successful. Unless you're another real estate agent, seeing open doors after open days and one new ad after another won't earn you a lot of followers.
You can help all the members of your community, generate goodwill and improve the value of the housing stock at the same time with this type of real estate marketing on Facebook. In fact, the real estate industry is so strategic for Facebook that they have their own page with resources and tips for the industry. Facebook is also inherently visual (like the real estate industry) and offers extremely detailed segmentation options that allow you to reach the exact market you want, from first-time homebuyers who just got married to wealthy retirees on the coast. In fact, the ability to generate leads through engaging marketing campaigns is likely to be even more critical to achieving success in the competitive real estate industry.
Since the real estate you have is your most valuable asset and buying a home is a big decision, you need to make sure your photos are attractive. One of the best ways to promote yourself through real estate marketing on Facebook is to show off your former clients. This is a great form of real estate marketing on Facebook because it can help people decide in which neighborhoods they want to search for homes. However, in today's technologically advanced world, new marketing strategies are required for real estate agents.